Permission Marketing by Seth Godin. This site has been up and running for more than ten years, when the book first came out. Hard to conceive of today, but the book was a top 1. Since then, over a quarter of a million people have stopped by to ask for the first four sample chapters. ![]() Not open for further replies. Is someone else interested in taking over this thread? I will transfer the raw data to someone who will spend the time to update it.Job Interview Practice Test Why Do You Want This Job? Answer this job interview question to determine if you are prepared for a successful job interview. Please remember that all of our items are Antique and Vintage and may or may not have the usual minimal utensil marks or slight wear from normal use. ![]() Riga was founded in 1201 by Albert of Bremen as a port city and a base to conquer and convert the native Livonians to Christianity, a goal that was achieved in 1206. DATING DOULTON BURSLEM. By 1877 Henry Doulton had established the name of the Doulton Lambeth art wares and set up factories making sanitary. Rather than jamming your inbox, we decided to present them to you here on a web page instead. Feel free to forward the link to anyone you'd like. NOBODY IS. It's not your fault. It's just physically impossible for you to pay attention to everything that marketers expect you to- like the 1. Is it any wonder that consumers feel like the fast- moving world around them is getting blurry? There's TV at the airport, advertisements in urinals, newsletters on virtually every topic, and a cellular phone wherever you go. This is a book about the attention crisis in America and how marketers can survive and thrive in this harsh new environment. Smart marketers have discovered that the old way of advertising and selling products isn't working as well as it used to, and they're aggressively searching for a new, enterprising way to increase market share and profits. Permission Marketing is a fundamentally different way of thinking about advertising and customers. There's no more room for all these advertisements! I remember when I was about five years old and started watching television seriously. There were only three main channels- 2, 4 and 7, plus a public channel and UHF channel for when you were feeling adventuresome. I used to watch Ultraman every day after school on channel 2. With just five channels to choose from, I quickly memorized the TV schedule. I loved shows like The Munsters, and I also had a great time with the TV commercials. Charlie the Tuna, Tony the Tiger and those great board games that seemed to magically come alive all vied for my attention. And they got it. Growing up, it seemed like everyone I met was part of the same community. We saw the same commercials, bought the same stuff, discussed the same TV shows. Marketing was in a groove - if you invented a decent product and put enough money into TV advertising you could be pretty sure you'd get shelf space in stores. And if the ads were any good at all, people bought the products. About ten years ago, I realized that a sea change was taking place. I had long ago ceased to memorize the TV schedules, I was unable to keep up with all the magazines I felt I should be reading, and with new alternatives like Prodigy and a book superstore, I fell hopelessly behind in my absorption of media. I found myself throwing away magazines unopened. I was no longer interested enough in what a telemarketer might say to hesitate before hanging up. I discovered that I could live without hearing every new Bob Dylan album and that while there were plenty of great restaurants in New York City, the ones near my house in the suburbs were just fine. The clutter, as you know, has only gotten worse. Try counting how many marketing messages you encounter today. Don't forget to include giant brand names on T- shirts, the logos on your computer, the Microsoft start- up banner on your monitor, radio ads, TV ads, airport ads, billboards, bumper stickers and even the ads in your local paper. For ninety years, marketers have relied on one form of advertising almost exclusively. I call it Interruption Marketing. Interruption, because the key to each and every ad is to interrupt what the viewers are doing in order to get them to think about something else. INTERRUPTION MARKETING- THE TRADITIONAL APPROACH TO GETTING CONSUMER ATTENTION Almost no one goes home eagerly anticipating junk mail in their mailbox. Almost no one reads People magazine for the ads. Almost no one looks forward to a three minute commercial interruption on Must See TV. Advertising is not why we pay attention. Yet marketers must make us pay attention for the ads to work. If they don't interrupt our train of thought by planting some sort of seed in our conscious or subconscious, the ads fail. If an ad falls in the forest and no one notices, there is no ad. You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action. That's quite a lot to ask of thirty seconds of TV time or 2. As the marketplace for advertising gets more and more cluttered, it becomes increasingly difficult to interrupt the consumer. Imagine you're in an empty airport, early in the morning. There's hardly anyone there as you leisurely stroll towards your plane. Suddenly, someone walks up to you and says, . The terminal is crowded with people, all jostling for position. You've been approached five times by various faux charities on your way to the gate, and you've got a headache to top it all off. Same guy comes up to you and asks the same question. Odds are, your response will be a little different. If you're a New Yorker, you might ignore him altogether. Or you may stop what you were doing, say, . What if he's the fourth, or the tenth, or the one hundredth person who's asked you the same question? Sooner or later you're going to tune out the interruptions. Sooner or later, it all becomes background noise. Well, your life is a lot like that airport scene. You've got too much to do and not enough time to get it done. You're being accosted by strangers constantly. Every day, you're exposed to more than four hours of media. Most of it is optimized to interrupt what you're doing. And increasingly, it's getting harder and harder to find a little peace and quiet. The ironic thing is that marketers have responded to this problem with the single worst cure possible. To deal with the clutter and the diminished effectiveness of Interruption Marketing, they're interrupting us even more! That's right. Over the last thirty years, advertisers have dramatically increased their ad spending. They've also increased the noise level of their ads- more jump cuts, more in- your- face techniques- and searched everywhere for new ways to interrupt your day. Thirty years ago, clothing did not carry huge logos. Commercial breaks on television were short. Magazines rarely had three hundred pages of ads (as many computer magazines do today). You could even watch PBS without seeing several references to the . And as with pollution, because no one owns the problem, no one is working very hard to solve it. CONSUMERS ARE SPENDING LESS TIME SEEKING ALTERNATIVE SOLUTIONS In addition to clutter, there's another problem facing marketers. Consumers don't need to care as much as they used to. The quality of products has increased dramatically. It's increased so much, in fact, that it doesn't really matter which car you buy, which coffee maker you buy, or which shirt you buy. They're all a great value and they're all going to last a good long while. We've also come a long way as consumers. Ninety years ago, it was unusual to find a lot of brand name products in a consumer's house. Ninety years ago, we made stuff, we didn't buy it. Today, however, we buy almost everything. As a result, we already have a favorite brand of almost everything. If you like your favorite brand, why invest time in trying to figure out how to switch? We're not totally locked in, of course. It wasn't too long ago that cake mix was a major innovation. Just a few years ago, we needed to make major decisions about which airline was going to be our supplier of frequent flyer miles. And today, if you're going to get health care, you've got to make a serious choice. But more often than not, you've already made your decisions and you're quite happy with them. When was the last time someone launched a major new manufacturer of men's suits? Or a large nationwide chain of department stores? Or a successful new nationwide airline? Or a fast food franchise? It can be done, certainly, but it doesn't happen very often. One of the reasons it's such a difficult task is that we're pretty satisfied as consumers. If the deluge of new products ceased tomorrow, almost no one would mind. How much more functional can a T- shirt get? Except for fast moving industries like computers, the brands we have today are good enough to last us for years and years. Because our needs as consumers are satisfied, we've stopped looking really hard for new solutions. Yet, because of the huge profits that accrue to marketers who do invent a successful new brand, a new killer product, a new category, the consumer is deluged with messages. Because it's not impossible to get you to switch from MCI to Sprint, or from United Airlines to American Airlines, or from Reebok to Nike, marketers keep trying. It's estimated that the average consumer sees about one million marketing messages a year- about 3,0. That may seem like a lot, but one trip to the supermarket alone can expose you to more than 1. An hour of television might deliver 4. Add to that all the logos, wallboards, junk mail, catalogues, and unsolicited phone calls you have to process every day and it's pretty easy to hit that number. A hundred years ago, there wasn't even a supermarket, there wasn't a TV show, and there weren't radio stations. MASS MEDIA IS DEAD. LONG LIVE NICHE MEDIA! Technology and the marketplace have also brought the consumer a glut of ways to be exposed to advertising. When the FCC ruled the world of television, there were only three networks and a handful of independents. Networks made a fortune because they were the only game in town. Now there are dozens, and in some areas, hundreds of TV channels to choose from. The final episode of Seinfeld made media headlines. Yet thirty years ago, Seinfeld's ratings wouldn't have made Neilsen's list of top 2. With an almost infinite number of options, the chances of a broadcast, even a network broadcast, reaching almost everyone are close to zero. Even worse is the World Wide Web. At last count, there were nearly 2,0. That means that there's about 2. Alta Vista, one of the most complete and most visited search engines on the internet, claims to have indexed 1. Chennai - Wikitravel. Chennai. Chennai (Tamil. It serves as one of the main gateways to South India and has a thriving local culture and art scene and is one of the major destinations for medical tourism. It is considered as one of the world's fastest growing cities although ranks 1. The document of the land grant is dated 2. August 1. 63. 9, and hence Madras celebrates its birthday on 2. August each year as Madras day. Colonel William Lambton, superintendent of the great Trigonometrical Survey of India, started his journey of triangulating India from St. The British built Fort St. George (today the legislative and administrative seat of the state). Fort St George was completed on St George's day in 1. April) and hence was named after the patron saint. George Town then developed becoming the modern city of Madras, absorbing several nearby boroughs. Thomas, one of the twelve apostles of Jesus Christ, is associated with Chennai. He is said to have come to India as an evangelist and died in what is now Chennai. Two suburbs, Santhome and St. Thomas Mount, are named in his memory. The origin of the name is from Muthuraja Chennappa Nayakudu as Chennapatnam. Chennappa served under Sriranga Deva Raya assisting him against the Golkonda forces of Ibrahim Qutb Shah in several battles,notably in 1. Penukonda was captured by Ali Adil Shah and in 1. Golkonda Commander Murari Rao. Later he took the Udayagiri Fort and began to massacre the locals. However he was defeated after a brief fight with the Raya's army. Qutb Shah later took the fort of Vinukonda. Sriranga defeated the Sultan's forces with the assistance of his generals muthuraja Chennappa. During this fight, Chennappa lost his life. He was succeeded by Kasturiranga. When East India Company was established the St. George fort in the present day Chennai, for which the permission was granted by Damarla Venkatadri Nayakudu,the local palegar of that area ,under the condition that area is to be named in the honour of his father Muthuraja chennapa nayakudu as muthuraja chennapatanam. The East India Company in brief named the area as madras. Some elder population still refer to the city as Madras but the name Chennai has caught up with much of the population. After independence, it became the capital of the Madras state, and when the states were reorganized on a linguistic basis, it became the capital of Tamil Nadu. Rahman, the musical genius of . Tamil tradition and culture are indigenous to this region and is essentially the celebration of the beauty, which is exemplified through dance, clothing, and sculptures. Chennai is both an orthodox and a modern cosmopolitan city; the culture of the city reflects its diverse population. The traditional arts, music, dance and all other art forms of Tamilnadu grow and flourish here. It’s a land of temples and priests. The architecture ranges from ancient temples to modern high- rises. You can find a school for traditional Bharatanatyam or Salsa dance and for music a veena / violin or for Guitar/drums school in almost every neighborhood of the city. Chennai checks reflects its traditionalism every December when the music season is in full swing. Clothes are generally conservative but young people are contemporary. The saree, being an un- stitched wrap, enhances the shape of the wearer while only partially covering the midriff. In Indian philosophy, the navel of the Supreme Being is considered as the source of life and creativity. Therefore by tradition, the stomach and the navel is to be left unconcealed, though the philosophy behind the costume has largely been forgotten. This makes the realization of sharira- mandala (the body), where in Angikam bhuvanam yasya (the body is your world) unites with the shaarira- mandala (the whole universe), as expressed in the Natyashastra. These principles of the saree, also hold for other forms of wraps, like the lungi or worn by men. The lungi can be wrapped over clockwise or anti- clockwise and can be tied at the back or fixed just along the waist line. It's sometimes lifted till knee and tied at the waist leisurely or just held in hand to speed up walking. In tradition Brahmin homes men wear panchey kachche where it is tied at back by taking it between legs. Similar pattern is seen in women. Tamil Nadu Cuisine - Rice is the staple diet in Chennai, Dosa, Idli and Uttapam are popular in Chennai. The state of Tamil Nadu has a distinct place in culinary map of the country. Chennai has a wide range of vegetarian and non- vegetarian delicacies to offer. The food here gets its flavor from a host of spices and condiments used in Tamil Nadu. Coconut, tamarind and asafetida are a must for almost all vegetarian recipes. Garam masala is avoided in Tamil cuisine. Gingelly oil(made from Sesame seeds) is normally used giving it a distinct flavor. Olive oil is usually not popular. Chutneys and mixed spice are served in the lunch and enhance the taste of the meal. The South India lunch (also called meals) in Chennai consists of cooked rice served with different kinds of vegetable dishes, Sambar, chutneys, Rasam (a hot broth made with tamarind juice and pepper) and curd (yogurt). The non- vegetarian lunch includes curries or dishes cooked with mutton, chicken or fish. Tamil meals are incomplete without crisp Papads or Appalam. In Chennai, Chettinad cuisine of Tamil Nadu is particularly famous. This cuisine is hot and spicy and provides delectable variety in mutton, chicken and fish dishes. Chettinad Pepper Chicken is one of the most famous dishes in Tamil Nadu. The Chennai style of Mughalai food can be tasted in the Biryani and Paya. Paya is a type of spiced trotter’s broth and is eaten with either Parathas or Appam. Breakfast or tiffin in Chennai includes idly (steamed rice cakes), dosai (a pancake made from a batter of rice) and lentils crisp fried on a pan, vadai (deep fried doughnuts made from a batter of lentils), pongal (a mash of rice and lentils boiled together and seasoned with ghee, cashew nuts, pepper and cumin seed), uppuma (cooked semolina seasoned in oil with mustard, pepper, cumin seed and dry lentils). Most of the breakfast dishes in Chennai are eaten with coconut chutney, sambar (seasoned lentil broth) and milagai podi (a powdered mix of several dried lentils eaten with oil). Tamil Nadu, especially Chennai, is famous for its filter coffee. Most Tamils have a subtle disliking for instant coffee; therefore filter coffee is more popular. The preparation of filter coffee is almost like a daily chore, the coffee beans have to be first roasted and then ground. The coffee powder is then put into a filter set and hot boiled water is added to prepare the boiling and allowed to set for about 1. The decoction is then added to milk with sugar to taste. The drink thus prepared is then poured from one container to another in rapid succession to make the perfect frothy cup of filter coffee. An exotic drink that refreshes you and the taste that lingers, served best in . Purandara Dasa (1. Pitamaha) of Carnatic music due to his pioneering contributions to Carnatic music. Purandara Dasa is renowned for formulating the basic lessons of Carnatic music. The contemporaries Tyagaraja (1. Muthuswami Dikshitar, (1. Syama Sastri (1. 76. Trinity of Carnatic music due to the quality of Syama Sastri's compositions, the varieties of compositions of Muthuswami Dikshitar and Tyagaraja's prolific output in composing kritis. The compositions of these composers are rendered frequently by artists of today during the music festival season. Chennai Music Festival or December Season is a celebration of classical music and dance of South India held during mid December to mid January in the capital city of Chennai, Tamil Nadu. The festival is held at a number of venues around the city by various 'sabhas' or organizations. Besides the auditoriums, well- known temple premises and heritage bungalows are being used as venues. The month long dance and music extravaganza will have performances of eminent artistes from various parts of India. The 'Margazhi festival of Dance and Music' started early back in 1. Madras Music Academy every December, was later adopted by various organizations which held art festivals in different parts of the city. The Tamil month of 'Margazhi' (December) is a sacred month of the Hindus. South Indian classical music (Carnatic Music) which has its roots in devotion to the gods, has been a traditional form of worship from time immemorial. The city comes alive with the festival which has now developed into a cultural extravaganza with more than 2,0. The festival also known as 'December Season' attracts expatriate Indians and scholars from around the world as well. Performances include Vocal and Instrumental music, Dance - solo and group, both by junior and senior artistes. Even upcoming artists get a chance to perform along with well- established artists. The music include classical vocal renditions in various South Indian languages like Tamil, Telugu and Kannada and instruments like Flute, Veena (a large string instrument), Goottuvadyam (similar to Veena but without frets), 'Nagaswaram' (pipe), 'Thavil' (percussion instrument), 'Mridangam' (drum), and even 'Ghatam' (a mud pot). The season goes on till mid January when the scene shifts to Tiruvaiyaru, near Tanjore, where 'Thyagaraja Aradhana' a week long music festival is held to celebrate the birth of one of the greatest Carnatic composers and one among the trinity of music - Thyagaraja. The weather is cool and pleasant at this time of the year. November- December is the best season to visit the city. Now the music in the motion picture industry has emerged as an important entertainment platform in Chennai, over the years portraying the cultural changes, trends, aspirations and developments experienced by its people. Dance - Chennai is home to the distinct dance form- the Bharat Natyam. Bharatanatyam is the celebration of the eternal universe through the celebration of the beauty of the body.
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